Allianz will join the “Worldwide Olympic Partner” Programme in 2021, the insurer and the International Olympic Committee (IOC) announced yesterday.
Through this agreement, Allianz will work with the IOC to provide innovative and integrated insurance solutions to support the Olympic Movement, including the Organising Committees of the Olympic Game. The ambition is to provide products, such as fleet, property, and casualty insurance, to the National Olympic Committees around the world and their Olympic teams and athletes.
Technology will play a key role: both partners want to use the power of sport to connect with new audiences and hear about their insurance needs via digital channels.
“This new partnership demonstrates the global appeal and strength of the Olympic Movement, and we are delighted to be working together in the long term with Allianz to support sport around the world. Allianz has built a global business founded on trust,” IOC President Thomas Bach said. “With this partnership, together we are building a foundation based on mutual trust. Allianz also has a strong sporting heritage and, in line with the Olympic Agenda 2020, we share a digital ambition of connecting with young people around the world to promote the Olympic values and the power of sport.”
Allianz CEO Oliver Bäte agreed, noting that Allianz will continue its strong partnership with the International Paralympic Committee (IPC), building on more than a decade of success.“I am thrilled that we are joining a global community of athletes and people enthusiastic about sport and teamwork, in addition to our existing strong partnership with the International Paralympic Committee (IPC). Through the IOC’s digital and social channels, we can connect with more people than ever before and offer them our expertise in insurance.”
The sponsorship period will cover the Olympic Winter Games Beijing 2022, the Olympic Games Paris 2024, the Olympic Winter Games 2026 and the Olympic Games LA 2028. In China, France and Spain, Allianz will already have marketing rights from 2019 onwards.