New Absa brand unveiled

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Barclays Africa Group Limited has officially been renamed Absa Group Limited and started trading under its new name and new share code (ABG) on the Johannesburg Stock Exchange today. The name change marks the start of a new era for the group as a standalone African group with a new brand design fit for a forward-looking business in a digital age.

No longer just a South African brand, the new Absa Group has a presence in 12 African countries and plans to open international offices in the UK and the US.

The rollout of the new Absa brand design in South Africa will be completed in 2019. The new Absa brand will also be rolled out to Absa Group’s Barclays banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia by mid-2020, subject to approvals including from regulators in those countries. Product and service functionality will not be affected by the rebranding programme.