The finishing line for the 2017 FIA Awards is in sight and any of the shortlisted finalists are within a nose of scooping the coveted prize.
“We have added to the intrigue this year by keeping the results under lock and key,” says Gareth Stokes, head of brand and communications at the Financial Intermediaries Association of Southern Africa (FIA). “I will get the results ‘live’ alongside our guests at the Awards function on 8 June,” he says.” The announcements will commence from 18h30.
The 2017 FIA Awards finalists were determined following an extensive survey of the FIA’s membership, conducted by South Africa’s largest independent research firm, Ask Afrika. “Our challenge to Ask Afrika was to reconceptualise and reinvigorate the Awards survey process without straying too far from a selection process that has been fine-tuned over 19 years,” says Lizelle van der Merwe, CEO of the FIA.
“We want to create a social media storm (#2017FIAAWARDS) by trumpeting the ‘value of advice’ message to as many consumers as possible,” says Stokes. “From an FIA perspective, we want to inform consumers that our members, the individuals and firms that advise them on a wide range of financial products, really care about positive advice-backed financial outcomes.
The Awards are an opportunity for the FIA to fulfill a corporate social responsibility function with this year’s beneficiary being the Pink Drive ‘breast cancer awareness’ charity. A ‘pretend’ betting booth will be available on the evening allowing Awards’ attendees to ‘take a flyer’ on the category winners; with all ‘bets’ going to the charity. Details will be available on the night should firms wish to make large donations; for the rest “bring cash & go large!” Alternatively, email email@example.com with ‘Pink Drive’ in the subject line for more information.
Special care was taken to match the ‘old’ and ‘new’ Awards methodologies to ensure that the results accurately reflect FIA member brokers’ experience of product suppliers in so far product quality, service quality, relationship quality and overall satisfaction. “Data collection took place between 14 March and 4 May 2017 with more than 8000 contracts rated by FIA members in the process,” says Sarina de Beer, Managing Director at Ask Afrika.
The 2017 survey process was enhanced with the introduction of a more robust ‘follow-up’ diagnostic questionnaire to gain additional insights into key issues facing FIA members and the wider intermediated distribution environment. The FIA will share some of these insights in the weeks immediately following the Awards.
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