Brolink partners with Pineapple


Technology is driving change and has forced businesses across all sectors to either come up with new ways to accelerate business, or maintain the status quo and get left behind.

It has paved the way for new companies like peer-to-peer insurance startup, Pineapple, but also for new partnerships with established companies in the industry, such as Brolink. The Pineapple model, among the first of its kind in South Africa, is driven by three 20-somethings who have bravely challenged the conventional insurance value proposition.

Brolink CFO Kush Padia says the company is excited about being signed on as partner. “Being chosen by Pineapple and other digitally-enabled brokers affirms the great strides made by Brolink to enable the insurance of the future.” Digital transformation is at the centre of the Brolink purpose, he says, which will naturally enhance the customer-value proposition.

Read more: Brolink announces updates to Websure interface

Speaking of the new partnership, Pineapple co-founder Marnus van Heerden says, ”Brolink has been an amazing partner,” and commends the administrator’s tech-orientated vision, which makes for an improved user-experience and ease of access. “This aligns 100% with Pineapple’s outlook for the future,” he notes.

The company continues to invest in its proprietary insurance administration system, Websure, which handles all back-end insurance administration, including real-time multi-quoting, policy issuing, renewals and administration, claims lifecycle handling and evaluation.