Discovery named world’s second-strongest insurance brand


Brand Finance’s Brand Strength Index has named China’s Ping An as the world’s strongest insurance brand, with Discovery named the second-strongest. Discovery is a new entrant in this year’s Brand Finance Insurance 100, an annual report on the world’s most valuable brands, scoring an impressive brand strength index score of 85.97 out of 100. Ping An scored 87.1 out of 100.

The top ten strongest insurance brands are as follows:

  1. Ping An
  2. Discovery
  3. China Life
  4. Life Insurance Corporation of India
  5. Geico
  6. Aflac
  7. Intact
  8. Progressive
  9. Posteitaliane
  10. Sun Life Financial

The top ten most valuable insurance brands – a separate category – are as follows:

  1. Ping An
  2. Allianz
  3. China Life
  4. AXA
  5. AIA
  6. CPIC
  7. PICC
  8. Geico
  9. Zurich
  10. Allstate

To read the full report, visit: