FMI #21 Lives – innovating insurance


In honour of FMI’s 21st birthday, the company has decided to celebrate in a unique way.

FMI decided to capture 21 of their most inspiring client stories, so in April of this year the team set out on their journey across the country to find and capture those stories into 21-short documentaries.

One of the most inspiring claims was that of Marcelle.

At the age of 23, Marcelle started her dream business and opened her own hair salon. She wanted to protect herself in case of an injury or illness and signed up for an FMI policy.

Within days of her cover being accepted, and prior to paying her first premium, Marcelle was involved in a serious motor vehicle accident that resulted in the amputation of both her legs above the knee. She hasn’t been able to work since, but her FMI cover will pay her 100% of her monthly income until the age of 70.

Read more: Light on a young man’s journey to normality

There is a general lack of trust in the insurance industry and poor consumer awareness about what products are available in the marketplace, which has resulted in South Africans being dangerously underinsured. People would rather spend their money on coffee, expensive dinners, and cellphones than on protecting their monthly income that makes it all possible because they don’t connect to the need for cover.

The insurance industry has failed to simplify an important message and complex products. FMI is committed to ending this cycle of complex conversations and product upgrades. They recognise that people don’t want more products … they want a connection.

They want a real solution to their problem. They want to be able to pay their bills no matter what happens to them during their lives. And sometimes the best solutions are the simplest ones.

FMI acknowledges that financial advisers have an intrinsic role to play in helping people make the right decisions that will impact their lives so greatly in the event of injury or illness. And so, by sharing these 21 powerful stories with them, it will give advisers the tools to engage and connect with more people by creating emotional journeys in a motivating way.

The stories don’t only educate, they humanise insurance and simplify the message that often gets lost in our fairly complex industry.

At their recent countrywide launches, FMI presented a compelling sales toolkit with three steps on how to use these powerful stories to connect, engage and ultimately change the way insurance is bought and sold.