King Price comes out top on Hellopeter TrustIndex


King Price has been voted one of the most trusted insurance brands in South Africa, according to the Hellopeter TrustIndex, whereby customers show which companies they believe are most credible and offer the best possible service.

Reviewers reward companies with either bouquets or brickbats on the popular website.

“We take what we do very seriously, but ourselves not so much, so it’s with a knuckle-scraping royal bow from our kingdom to yours that we receive this honour of trust,” says Wynand van Vuuren, partner of client experience at King Price. “There’s no better test than enabling and encouraging our clients to rate our service on a public forum. It’s also really important for people to know that we don’t ‘coach’ our clients on what to write. You can see from the length and individuality of our ratings that they’ve written their feedback spontaneously and from the heart.”

Van Vuuren says the Hellopter platform gives the company an opportunity to react instantly and supports its clients. “While we don’t want there to be any criticisms, we accept that we’re ‘flawsome’ and we appreciate it when our clients make us aware of the things we can do better,” he says. “One of our family values is ‘be real’ and this means owning our mistakes. But it’s great to see that we’re getting it right more often than not.”