King Price superbike team dominates at SA Superbike Champs


The newly formed King Price extreme superbike racing team dominated the podium in the first two rounds of the 2019 Superbike Championship. Team leader Clint Seller, a multiple SA champion, followed his double win in the opening race at Dezzi Raceway last month with an overall second place at last week’s event at Zwartkops Raceway. Dino Iozzo grabbed second place and fifth place at Dezzi in the SBK 600 series before heading for Europe and his stand-in, Blaze Baker, won both heats at Zwartkops.

King Price’s Wynand van Vuuren says the company’s sponsorship of the new team is based on shared values and goals, including a passion for developing young talent and giving back to the broader biking community. The insurer’s involvement with the sport has had a direct impact on the way it views bike insurance as it became aware of the gaps in the insurance market for motorbike riders. Its product includes the ability for bikers to insure their biking gear for an extra R1 a month, and cover for accidental damage that happens at approved track schools.

“We saw that policies based on a motorbike’s retail value generally undervalue the bike, so the first thing we did was devise a model that allows our clients to insure their motorbikes for an agreed value, which includes its accessories and which doesn’t depreciate. This means your bike is always insured for what it’s worth,” says Van Vuuren. Clients who insure their motorbikes comprehensively can also add on cover for shortfall, which closes the financial gap between what they still owe the bank and what the motorbike is worth in the event that it is stolen, hijacked or written off. The product even covers learner riders and some business use.

Comprehensively insured bikers can also insure their motorbike gear, including helmets, boots, jackets and other riding gear for an extra R1 a month.

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