Hustling into an already crowded market after the success of its car insurance pilot project, Liberty has recently introduced a comprehensive short-term insurance bouquet of products. The product portfolio includes residential building, household content, personal liability as well as ‘on-the-go’ insurance cover. Liberty has developed a digital ecosystem to allow its tech-savvy clients to engage with the financial services giant digitally. “Our clients are becoming more tech-savvy, engagement on our short-term offering can now be done via the Liberty Short-term Insurance App or on the Liberty website, using an innovative Chatbot,” says Suhail Gani, Divisional Director, Short-Term Sales and Distribution at Liberty.
An innovation Liberty is introducing to this space is a two-week ‘test’
which should be welcomed by younger drivers weary of being penalized by factors out of their control, like age. “We’ve broken that mould by providing a two-week assessment of driving ability – conducted through the driver’s phone – and ongoing upskilling through our Driver Coaching Programme. The rewards are premiums discounted by as much as 30%, and Uber vouchers worth up to R400 a year. The assessment can be conducted annually in order to qualify for further discounts,” explains Gani. For more information, go to www.liberty.co.za