Natsure celebrates 50th anniversary with new vision


Natsure is turning 50 this month, an event which coincides with the announcement of a new vision that revolves around innovating the business and the ambition to transform the entire insurance industry.

“The world is transforming, and so are we,” explains Bernice van Leeuwen, the niche insurance solutions provider’s COO. The company is determined to remain relevant as a market leader in the segments in which it operates, she notes.

“We need to future-proof our business to see it through the next 50 years and beyond. Our interpretation of this is ultimately a relentless process of improvement to anticipate and navigate future risks and opportunities, enabling us to adapt to changing market dynamics.”

Van Leeuwen says this depends on the company’s ability to innovate. “Innovation is encouraged and supported in Natsure’s culture. Very soon we’ll be able to share some of these developments, which include a range of new products for future business challenges,” she says. “Our mission is to deliver the best solutions and service possible so we are the smart choice, and the first choice for all our stakeholders.”

Natsure also wants to remain the preferred partner for specialist intermediaries by setting a new benchmark for service delivery. “We want to become one of the most respected brands in the industry – ultimately known and trusted by the end consumer.”